The result of Lambert's big night at the CMAs was an increase in sales: "Revolution" moved from No. 12 to No. 6 on Billboard's Top Country Albums chart in the week following the CMAs, moving 29,000 units and up 137% from the week before. Her previous albums also jumped 50% or better in sales, and her digital song sales for the week were 93,000, up 136% from the previous week. Overall, Lambert has sold more than 5 million digital tracks.
But in the bigger picture, nights like these make stars. The combination of a knockout performance; winning big awards over such stars as Carrie Underwood, Taylor Swift and Lady Antebellum; and watching her betrothed also win big exponentially raised Lambert's profile and made the pair country's newly crowned power couple in the process.
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