The Veronicas for PETA

Australia pop duo The Veronicas have joined the ranks of celebs speaking out against the use of fur in a graphic new advertising campaign.

Singing twin sisters Jess and Lisa Origliasso flew in to Sydney this week to unveil their gory new anti-animal cruelty advertisement in cooperation with controversial animal rights group People for the Ethical Treatment of Animals (PETA).

While The Veronicas don’t go naked like many of PETA’s other celebrity centerfolds — ie: Eva Mendes, Kimora Lee Simmons, and fellow Australian Sophie Monk — the ad shocks nevertheless. Smartly-dressed, Jess and Lisa each hold a skinned rabbit with the caption “Here’s the Rest of Your Fur Coat” in a mock fashion shoot.

The girls say they were compelled to join the PETA movement after being shown videos of Chinese fur farms skinned animals alive for their fur.

“Designers that still use fur, to us it is just ignorant, it is unnecessary and it is unacceptable,” says Jess, who encourages others to patronize trendy retailers, such as Forever 21, JC Penney, and Urban Outfitters, who do not use fur in their designs. “We don’t want to be an ignorant generation, we want to inform people. We can be the generation that makes the difference. Wearing fur is unnecessary and unacceptable.”